The average website conversion rate across industries sits at just 2.35% . Your website converts only 2-3 visitors out of every 100 into taking desired actions.
Smart conversion rate optimization can push these numbers to 5% or higher . Many businesses have seen remarkable results – one achieved a 44% boost in conversion rates through targeted CRO strategies .
Small business owners face a common challenge. Money and time invested in driving website traffic goes to waste when visitors don’t convert. A simple calculation shows that doubling your conversion rate doubles your results without extra traffic costs.
Loading speed plays a crucial role. Your conversion rate could drop by 12% for each second of page load time . Website conversion optimization becomes vital to sustain growth, not just an optional extra.
This piece offers proven strategies to boost your website’s conversion rates. You’ll discover fundamental and advanced techniques that deliver measurable results. One business generated $216K in additional annual revenue by implementing strategic CRO .
Want to revolutionize your website from a digital brochure into a customer-generating machine? Let’s take a closer look.
What is a High-Converting Website?
Image Source: Landingi
A high-converting website stands apart from a regular online presence. It works as a strategic business asset that turns visitors into customers, subscribers, or leads. Successful business websites build conversion into their core instead of just serving as digital brochures.
Definition and purpose
A high-converting website achieves a higher-than-average conversion rate [1]. Most websites convert between 2-5% of visitors across industries [2]. High-performing sites consistently achieve conversion rates above 5% [2]. These websites guide visitors effectively toward actions that line up with business goals.
These websites serve a clear purpose – they help the bottom line by turning casual browsers into paying customers or engaged leads [3]. They boost profitability through various conversion points:
-
Generating demo requests
-
Capturing email addresses
-
Selling products or services
-
Encouraging downloads
-
Facilitating form submissions
Small businesses face high stakes in this area. A small boost in conversion rates leads to big revenue gains. Moving your conversion rate from 2% to 3% gives you 50% more leads [3]. This makes conversion-focused websites valuable tools for businesses with tight marketing budgets.
Success starts with knowing your target audience and the actions you want them to take [4]. Without this knowledge, optimization lacks direction. You might want “more conversions” but miss the strategic focus needed to achieve them [4].
How it is different from a regular website
Standard websites and high-converting websites show major differences in their design philosophy and implementation. Regular websites often work as information hubs with multiple goals. Conversion-optimized sites focus on guiding visitors through a specific path.
Standard websites typically have many interconnected pages [5]. They work as digital hubs with detailed information about products, services, support options, and brand credibility [5]. You’ll find standard elements like product overviews, about pages, login portals, blogs, and resource centers.
High-converting websites focus on:
-
Goal orientation – Each element serves the conversion goal and removes distractions that might interrupt the visitor’s experience
-
Clarity of action – Visitors know exactly what to do next [2]
-
Trust building – Elements reduce friction and help users convert [2]
-
Speed optimization – Quick loading times keep users engaged and reduce bounce rates [4][2]
-
Strategic content placement – Content persuades and drives action while providing information [2]
Mobile responsiveness matters more than ever. Much traffic comes from mobile devices. Sites must work naturally across all devices to maintain conversion rates [2].
Measurement approaches also show key differences. Standard websites might track simple metrics like page views. High-converting websites track every element affecting conversions [4]. This helps them improve continuously through data.
Small business owners need to understand these differences to maximize their return on investment. A website built for conversions makes marketing dollars work harder. It becomes your best sales tool rather than just an online presence [1].
Why Conversion Rate Optimization Matters for Small Businesses
Image Source: Guac Digital
Small businesses with tight marketing budgets value every website visitor. Digital acquisition costs keep rising, and getting the most from existing traffic is vital. This makes conversion rate optimization (CRO) a game-changer for smaller companies.
Conversion rate optimization benefits
CRO strategies deliver results that go beyond simple metrics improvements. A well-executed CRO plan brings several advantages that boost business performance:
-
Increased revenue generation – CRO turns more visitors into customers and drives sales without needing extra traffic [4]
-
Better user experience – Website optimization naturally boosts visitor interactions and satisfaction levels [4]
-
Informed decision making – CRO helps learn about customer behavior to shape marketing strategies [4]
-
Greater website credibility – Optimized websites earn visitor trust and strengthen brand image [4]
-
Reduced bounce rates – Fixed pain points keep visitors on your content longer [4]
These benefits grow stronger with time. Your understanding of customer priorities deepens through CRO work. Each new optimization works better than the last, creating an upward spiral of improvement.
Cost-efficiency vs. traffic acquisition
CRO proves more affordable than constantly seeking new traffic. The math makes this clear: doubling your conversion rate from 2% to 4% matches the revenue boost of doubling traffic—but costs much less [6].
Numbers tell the story well. A case study showed a 2% rise in conversion rate matched the results of doubled ad spending [6]. Businesses that optimize conversion rates get more value from their ad spend while creating better customer experiences [4].
Customer acquisition costs drop too. One study revealed that doubling conversions from 200 to 400 cut the cost per conversion from $50 to $25 [4]. Companies can reinvest these savings in marketing or customer experience upgrades.
Impact on ROI and customer retention
Small changes in conversion rates create big effects on return on investment. Studies show CRO technology brings an average 223% ROI [4]. This makes it one of the best marketing investments available to small businesses.
Customer retention benefits prove equally important. Trust forms the foundation of customer retention—exactly what CRO helps build. The optimization process adds trust factors to websites while removing doubt and uncertainty [7].
These trust elements lead to higher customer retention rates. Industry experts agree: “The reason why customers stay with a business and keep buying from that business is trust” [7]. CRO uses personalization, usability testing, and feedback collection to encourage repeat purchases.
The benefits multiply over time. Early results might show up as small revenue gains. Regular CRO helps businesses spot minor opportunities that grow into long-term strategies for better website performance and conversion rates [4].
Understanding and Measuring Conversion Rates
Image Source: Woopra
“Conversion Rate above 10% is good. The cross-industry average hovers around the 4-5% mark. And, the top performers seasonally achieve rates of 15% or higher with targeted optimization campaigns.” — Design Studio UI/UX Editorial Team, Professional UI/UX Design Agency
How to calculate conversion rate
The conversion rate formula is simple: take your number of conversions, divide it by total visitors (or sessions), and multiply by 100 to get the percentage [2].
Conversion Rate = (Conversions ÷ Total Visitors) × 100
Let me give you a real example. My small business website got 2,000 visitors last month. Out of these, 200 made a purchase, which gives me a 10% conversion rate [2]. This same math works for any action you want to track – purchases, form submissions, newsletter sign-ups, or demo requests.
Most analytics platforms do these calculations automatically [2]. Google Analytics can track multiple conversion goals at once and gives you a great way to learn about how different parts of your website perform.
Some businesses prefer to calculate conversions based on unique visitors instead of total sessions [8]. This method accounts for customers who visit several times before buying. People call it a “user-based conversion rate,” but the session-based approach remains the industry standard [8].
What is a good conversion rate?
The average ecommerce conversion rate falls between 1% and 4% [2]. A newer study shows the overall average at 3.65% – that means about 4 out of every 100 site visitors take the desired action [2].
All the same, these numbers change a lot by industry:
-
Global ecommerce website conversion rate: 2.58% [2]
-
US ecommerce website conversion rate: 2.57% [2]
-
Fashion websites: 1.72% [2]
-
Arts and crafts websites: 3.95% [2]
-
Food & Beverage: 6.82% [9]
-
Luxury & Jewelry: 0.98% [9]
Research shows a median conversion rate of 6.6% across industries, with rates from 3.8% to 12.3% depending on the sector [9]. These differences show why industry-specific comparisons matter – what works for luxury goods is nowhere near what works for everyday items.
Several factors determine a “good” conversion rate, such as product prices, customer demographics, and business model [3]. To name just one example, expensive items usually have lower conversion rates than cheaper ones because buyers need more time to decide [3].
Key metrics to track
Conversion rate is vital, but you need to watch other metrics to get evidence-based insights into your website’s performance:
-
Micro-conversions – These are small steps users take before reaching the main goal, like viewing products or adding items to carts [5]. They show how people move through your sales funnel and where they might get stuck.
-
Bounce rate – This shows what percentage of visitors leave after seeing just one page [5]. High numbers might mean your content isn’t hitting the mark.
-
Customer acquisition cost (CAC) – This tells you how much you spend to get one customer [5]. It helps you see if your marketing dollars are working hard enough.
-
Return on ad spend (ROAS) – This shows the money you make for each dollar spent on ads [5]. It measures your advertising success.
-
Average session duration – This reveals how long people stay on your website [5]. Longer visits usually mean better engagement.
-
Click-through rate (CTR) – This percentage shows how many users click your calls-to-action or links [5]. It tells you if your message resonates.
-
Form conversion rate – This measures how many visitors complete and submit forms [10]. It helps spot if forms are causing problems.
-
Customer lifetime value (CLV) – This predicts total revenue from a customer’s entire relationship with your business [5]. It puts your acquisition costs in perspective.
Regular tracking of these metrics alongside conversion rates helps build a complete picture of website performance. This evidence-based approach creates a strong foundation to optimize my small business website’s conversion rate.
Core Elements of a Conversion-Focused Website
“High-converting websites constitute compelling hero sections with clear value propositions. Users also enjoy visually stunning CTAs, trust-building elements, and benefit-focused content in such sites.” — Design Studio UI/UX Editorial Team, Professional UI/UX Design Agency
A high-converting website needs four basic elements that work together and guide visitors to take action. These components create a smooth path from interest to action, and each serves a specific purpose in converting visitors.
Clear value proposition
Your website’s foundation starts with a crystal-clear value proposition that shows your offering’s benefits right away. Visitors should know who you are, what you offer, and why it matters within seconds of landing on your site [1]. The best value propositions are concise, benefit-driven, and sit prominently at the top of your homepage.
Generic messaging like “We build websites” won’t cut it. A powerful value statement reads more like: “We create strategic, high-converting websites designed to turn visitors into paying clients” [1]. The main difference lies in showing how your product solves problems and changes things for your audience.
A good value proposition needs three things: relevancy (how your product solves customer problems), quantified value (specific benefits), and differentiation (why customers should pick you over competitors) [11]. Your value proposition should pass the 5-second test – if visitors don’t get it by then, you’ll lose conversions [11].
Strong calls-to-action (CTAs)
CTAs work like signposts that guide users toward specific actions. Users will scroll without purpose and leave if they don’t see clear CTAs [1]. Your site needs bold, well-placed buttons with persuasive language that drive action.
Studies show button CTAs can boost click-through rates by 32.12% compared to text-based ones [12]. A single call-to-action can increase clicks by 371% and sales by 1617% [12]. These numbers show why clarity and focus matter so much in your conversion strategy.
Strong action verbs make CTAs work better. Words like “Get,” “Start,” “Join,” “Create,” or “Find” pack more punch [13]. “Start Your Project” or “Get Your Free Consultation” perform better than weak phrases like “Learn More” [1]. Smart placement also matters – put CTAs above the fold, within content sections, and at page bottoms to encourage action at key moments [1].
Trust signals and social proof
Trust comes before conversion. Social proof throughout your website builds credibility faster and removes barriers to conversion. Research shows 98% of consumers recognize at least one type of trust symbol that makes them more likely to buy [14].
Trust elements that work best include:
-
Client testimonials (78% effectiveness) [14]
-
Star ratings and reviews (82% effectiveness) [14]
-
Case studies showing results [15]
-
Client logos with context [16]
-
Security badges and certifications [17]
-
Third-party review platforms [16]
Smart placement makes trust signals more effective. They work best in places where users look for reassurance – homepages, product pages, pricing pages, and checkout points [16].
Mobile responsiveness
Mobile-responsive design is no longer optional in 2025. Mobile devices make up over 60% of global web traffic [18], so optimizing for these users directly affects your conversion rates. Potential clients will leave if pages take more than three seconds to load [1].
Mobile responsiveness goes beyond user experience – it shapes your search rankings too. Google uses your site’s mobile version to index and rank pages, making it crucial for SEO [6]. Mobile-optimized websites see higher click-through rates from search results because Google marks them as mobile-friendly [6].
Google’s Core Web Vitals measure user experience through mobile performance metrics like largest contentful paint, first input delay, and cumulative layout shift [6]. Good performance here puts you ahead of competitors and helps maintain strong search visibility across devices.
Where to Apply CRO on Your Website
Image Source: Omnisend
The right conversion rate optimization approach on your website’s different sections creates a snowball effect on performance. Shopping cart abandonment rates hit 70% [19], which shows why you need to optimize each step of your customer’s trip. Let me show you the areas where CRO efforts give you the best results.
Homepage
Your homepage is often the first time visitors see your brand, making it a great chance to convert them. Studies show that cluttered homepages don’t perform well because visitors can’t figure out what to do next [20].
Your homepage needs to:
-
Put your main message and call-to-action where people see it right away
-
Cut down menu options that might lead users away from converting
-
Use design that draws eyes to where you want people to click
-
Add client logos and other trust builders with helpful context
These days, homepage success comes from taking things away rather than adding more. One expert says it best: “If you have only one message and action, you should be able to look at the page and have your eye immediately drawn to the action area” [20].
Landing pages
Landing pages turn specific traffic into conversions. Unlike homepages, you can tailor landing pages to different audiences, which helps you convert better.
The best landing pages should:
-
Have different versions for Google Ads, social media, and email traffic to keep things simple [20]
-
Match your ad content with landing page text so visitors aren’t confused [4]
-
Run A/B tests to find the best designs and headlines [4]
-
Make CTAs stand out with contrasting colors
A good landing page can boost conversion rates by up to 24% and cut your marketing costs by 28% [21].
Product or service pages
Visitors make their buying decisions on product and service pages. Research shows adding just one more product carousel boosted purchase rates by 23.3% [22].
These pages work better when you:
-
Write clear product descriptions that show benefits without rambling [4]
-
Show trust badges and customer reviews right next to products
-
Use great photos that show what makes your product special
-
Put discounts where people can see them under product names [23]
Forms and checkout flows
Checkout is your last chance to convert, but 70% of shoppers abandon their carts here [19]. Making this step easier leads straight to more sales.
You can improve checkout by:
-
Cutting down form fields—shorter forms get filled out more often [24]
-
Letting people check out as guests because many prefer quick purchases [19]
-
Adding several ways to pay so everyone can use their preferred method [19]
-
Showing security badges near payment sections [4]
Standard phone number fields and instant credit card validation help cut down errors and keep people from giving up [24].
Small businesses that improve these four website areas see better conversion rates without spending more on traffic.
Top Strategies to Optimize Website for Conversions
Image Source: Fetch & Funnel
Small businesses can turn website visitors into customers through proven optimization techniques. Research and data point to four strategies that work best to improve conversion rates.
A/B testing and experimentation
A/B testing changes opinion-based decisions into analytical ones by comparing two webpage versions. This method lets me test different headlines, CTAs, and layouts to see what appeals to my audience.
Through A/B testing, I can:
-
Verify my ideas about user priorities
-
Make small improvements that add up over time
-
End subjective debates about design choices
Studies show that basic A/B testing can boost conversion rates by up to 24%. This makes it the life-blood of good optimization [25].
Behavioral analytics and heatmaps
Learning how users interact with my website helps me optimize better. Heatmaps show user behavior through visual data about clicks, hovers, and scrolls [26]. These visuals help spot popular areas and problems that need fixing.
Session recordings work with heatmaps to show the customer’s path from start to finish. By looking at these recordings, I spot conversion problems like rage clicks, scroll drop-offs, form delays, and navigation issues [27]. Finding these patterns helps me make targeted fixes that boost conversion rates.
Personalization and segmentation
Custom experiences work much better than generic ones. My conversion rates jumped 560% in one case after I added personalized CTAs for different visitor groups [28]. Personalization works because it meets visitors at their current buying stage.
Good personalization divides visitors based on their behavior, demographics, or buying patterns [29]. Showing relevant content to specific groups creates experiences that feel personal yet work for my whole audience.
Improving page speed and UX
Page speed affects conversion rates directly. Research shows that conversions go up by about 2% for each second faster the page loads [30]. Better website performance gives one of the biggest improvements possible.
Better user experience also brings great results. Simple design, user-friendly navigation, and mobile-ready pages lead to more conversions [31]. My UX improvements focus on keeping things simple – removing extra elements often works better than adding new ones.
These four strategies help me boost website conversion rates without spending more on marketing.
Tools to Support Your CRO Strategy
Image Source: Wisepops
The right set of tools to track performance, test changes, and gather user insights are essential to optimize conversions effectively. These tools are the foundations for making evidence-based decisions about your website optimization strategy.
Analytics and tracking tools
Analytics platforms are essential for any CRO strategy because they provide quantitative data about user behavior. Google Analytics remains the most popular choice for tracking traffic patterns, goal conversion rates, and identifying pages with high bounce rates. It is installed on over 33 million websites [32].
Adobe Analytics provides an alternative for businesses that need deeper multichannel data from websites, email campaigns, and apps of all sizes [32]. These platforms help identify opportunities for optimization by analyzing user flow and measuring key performance indicators.
A/B testing platforms
Proper A/B testing can increase conversion rates by up to 24% [33], so selecting the right testing platform is significant. Several alternatives have emerged after Google Optimize’s sunset on September 30, 2023 [33]. Optimizely stands out as an enterprise platform that lets you test different website variations to understand how each change affects user behavior [34].
Kameleoon complements this with AI-powered personalization capabilities and HIPAA, GDPR, and CCPA compliance [35]. This makes it ideal for businesses with privacy concerns.
User feedback and session recording tools
Visual insights into visitor behavior are vital to understand user experience. Hotjar shows real user experiences through heatmaps, session recordings, and surveys that quickly reveal bugs, confusion, and drop-offs [36]. Over 1.3 million websites use this tool [36] to see exactly where users click, scroll, and interact with pages.
FullStory enhances this with session replay, heatmaps, and error tracking to help identify friction points and improve conversions [37]. These tools combined with your analytics and testing platforms help you learn more about optimizing your website for maximum conversions.
How to Build a CRO Plan for Your Business
Image Source: SlideTeam
A well-structured and strategic mindset lays the groundwork to create a conversion optimization plan that works. Your optimization efforts will line up with business objectives when you take a systematic approach, rather than running scattered experiments.
Set clear goals and KPIs
Your CRO program needs meaningful conversion goals that stem from your most pressing business objectives [8]. These objectives serve as anchors and keep you focused. The first step is to pinpoint specific metrics that show success—you might want higher mobile conversion rates, better customer retention, or a boost in average order value [8].
Break down your business goals into practical website goals with matching performance indicators [38] after you set them. To cite an instance, see how optimizing upsells, cross-sells, and checkout processes becomes your focus when your main goal is to increase average order value [38].
Use the PIE framework
Chris Goward’s PIE framework helps answer a crucial question: “Where should I test first?” [39]. This system assesses potential optimization opportunities based on three criteria:
-
Potential: The room to improve a page’s performance. Get into analytics data, customer feedback, and user scenarios to spot your weakest areas [39]
-
Importance: The value of your page traffic. Pages with high volume or pricey traffic should be priorities [39]
-
Ease: The complexity of implementation. This covers both technical challenges and organizational hurdles [39]
Prioritize based on impact and ease
A decision matrix emerges when you assess each test idea against potential impact and implementation effort [2]. Quick wins that deliver maximum value with minimal work should be your first priority [2]. Save high-impact projects that need more effort for times when you have extra resources. Use simpler, low-impact ideas between major projects, and skip projects that need lots of work but offer little impact [2].
Create a testing roadmap
A conversion roadmap guides your team’s efforts toward business goals [8]. You need a detailed schedule that shows which experiments to launch, their timing, resource needs, and expected results [8]. This approach beats running poorly planned experiments scattered across months [8].
Track everything in a spreadsheet. List experiment names, descriptions, hypotheses, target pages, difficulty levels, impact scores, and current status [9]. This documentation helps plan resources better, maintains accountability, and connects all testing activities to your business objectives [9].
Conclusion
A high-converting website is one of the most affordable investments for your small business. This piece shows how smart optimization can reshape an ordinary website into a powerful conversion engine without spending more on marketing.
What sets exceptional websites apart from average ones comes down to purposeful design choices. Your business can achieve 5% or higher conversion rates instead of settling for industry standards of 2-3%. This happens through consistent use of CRO principles. Note that conversion optimization is an ongoing process of refinement, not a one-time task.
Your website becomes your most valuable digital asset when built with clear value propositions, compelling calls-to-action, trustworthy social proof, and mobile responsiveness. Your optimization efforts should target high-impact areas like homepages, landing pages, product pages, and checkout flows to get the best returns.
Analytics platforms, A/B testing software, and user behavior tracking tools give you evidence-based insights. Your optimization strategy then becomes less about guesswork and more about responding to actual user behavior.
Budget constraints often limit small businesses competing for online visibility. Making existing traffic work harder through conversion optimization makes more sense than chasing more visitors. The numbers tell the story – doubling your conversion rate gives you the same revenue boost as doubling your traffic, but costs much less.
The PIE framework offers a well-laid-out method to prioritize optimization opportunities based on potential, importance, and ease of implementation. This approach helps you tackle valuable improvements first while creating a complete roadmap for ongoing optimization.
This guide simplifies the process of building a high-converting website for your small business. Set clear goals, measure carefully, test systematically, and keep refining based on data. Your website can become your best salesperson that works around the clock to convert visitors into loyal customers.
Key Takeaways
Building a high-converting website is essential for small businesses to maximize their marketing ROI and transform visitors into customers without increasing traffic costs.
• Focus on conversion optimization over traffic acquisition – Doubling your conversion rate from 2% to 4% delivers the same revenue impact as doubling traffic at a fraction of the cost.
• Implement four core elements for maximum conversions – Clear value propositions, strong CTAs, trust signals with social proof, and mobile responsiveness form the foundation of high-converting websites.
• Prioritize optimization on high-impact pages – Focus CRO efforts on homepages, landing pages, product/service pages, and checkout flows where visitors make critical decisions.
• Use data-driven testing and measurement – A/B testing, behavioral analytics, and the PIE framework (Potential, Importance, Ease) help prioritize improvements that deliver measurable results.
• Create systematic CRO plans with clear goals – Set specific KPIs, build testing roadmaps, and continuously refine based on user behavior data rather than assumptions.
Remember that conversion rate optimization is an ongoing process, not a one-time fix. Even small improvements compound over time, turning your website into a 24/7 customer-generating machine that works harder for every marketing dollar spent.
FAQs
Q1. What are the key elements of a high-converting website in 2025? A high-converting website in 2025 should have a clear value proposition, strong calls-to-action, trust signals with social proof, and mobile responsiveness. These elements work together to guide visitors towards taking desired actions and improving overall conversion rates.
Q2. How can small businesses improve their website conversion rates without increasing traffic? Small businesses can improve conversion rates by focusing on conversion rate optimization (CRO) strategies. This includes A/B testing, improving page speed and user experience, personalizing content, and using behavioral analytics to understand user behavior. These methods can help maximize the value of existing traffic without increasing acquisition costs.
Q3. What tools are essential for implementing a successful CRO strategy? Essential tools for CRO include analytics platforms like Google Analytics for tracking user behavior, A/B testing tools such as Optimizely for comparing different versions of web pages, and user feedback tools like Hotjar for gathering visual insights through heatmaps and session recordings.
Q4. How do you prioritize which areas of a website to optimize first? The PIE framework (Potential, Importance, Ease) is an effective method for prioritizing optimization efforts. Evaluate each potential improvement based on its potential impact, the importance of the page or element, and the ease of implementation. Focus on high-impact, low-effort changes first to achieve quick wins.
Q5. What is a good conversion rate for a small business website? While average conversion rates vary by industry, a good conversion rate for a small business website is typically above 2-3%. However, with effective CRO strategies, businesses can aim for rates of 5% or higher. It’s important to benchmark against industry standards and focus on continuous improvement rather than a fixed target.
References
[1] – https://marketingwiththeagency.com/the-7-essential-features-every-high-converting-website-needs/
[2] – https://unbounce.com/conversion-rate-optimization/cro-analytics/
[3] – https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/
[4] – https://unbounce.com/conversion-rate-optimization/how-to-increase-conversion-rate/
[5] – https://vwo.com/blog/conversion-metrics/
[6] – https://mailchimp.com/resources/mobile-responsiveness/
[7] – https://www.optimizely.com/optimization-glossary/ab-testing/
[8] – https://www.invespcro.com/blog/how-to-align-your-business-goals-with-your-conversion-goals/
[9] – https://www.crazyegg.com/blog/develop-cro-testing-roadmap/
[10] – https://contentsquare.com/guides/conversion-rate-optimization/metrics/
[11] – https://cxl.com/blog/value-proposition-examples-how-to-create/
[12] – https://blog.hubspot.com/marketing/call-to-action-examples
[13] – https://unbounce.com/conversion-rate-optimization/call-to-action-examples/
[14] – https://business.trustpilot.com/guides-reports/build-trusted-brand/why-and-how-social-proof-influences-consumers
[15] – https://executiveeducation.wharton.upenn.edu/thought-leadership/wharton-online-insights/the-importance-of-social-proof-as-a-trust-signal/
[16] – https://www.blendb2b.com/blog/website-social-proof
[17] – https://www.webstacks.com/blog/trust-signals
[18] – https://landerlab.io/blog/the-importance-of-mobile-responsive-landing-pages
[19] – https://stripe.com/resources/more/how-to-increase-checkout-conversion
[20] – https://unbounce.com/101-landing-page-optimization-tips/
[21] – https://contentsquare.com/guides/landing-page-optimization/
[22] – https://prismfly.com/blog/10-cro-best-practices-for-a-high-converting-homepage
[23] – https://www.convertcart.com/blog/optimizing-product-pages-to-increase-ecommerce-sales
[24] – https://www.deuna.com/post/10-strategies-to-improve-your-checkout-conversion
[25] – https://unbounce.com/landing-page-articles/what-is-ab-testing/
[26] – https://www.klientboost.com/cro/heatmaps/
[27] – https://www.singlegrain.com/cro/behavioral-analysis-revolution-enterprise-heat-mapping-and-session-recording-strategies-that-eliminate-conversion-friction-2/
[28] – https://blog.hubspot.com/marketing/the-simple-website-personalization-that-increased-conversions-by-560
[29] – https://vwo.com/blog/website-personalization-statistics/
[30] – https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/
[31] – https://contentsquare.com/guides/ux/
[32] – https://contentsquare.com/guides/conversion-rate-optimization/tools/
[33] – https://cxl.com/blog/ab-testing-tools/
[34] – https://www.picreel.com/blog/best-conversion-rate-optimization-tools/
[35] – https://unbounce.com/conversion-rate-optimization/cro-software-tools/
[36] – https://www.hotjar.com/
[37] – https://www.userflow.com/blog/23-best-user-feedback-tools-improve-your-customer-experience-with-ease
[38] – https://vwo.com/blog/build-cro-roadmap/
[39] – https://conversion.com/framework/pie-framework/
